Given the growing success of this new approach, the museum has resolved to change its name: no longer the Museum of the Sea and of Navigation, but the Museum of the Sea and of Migrations.
As the museum's Chair, Maria Paola Profumo explains, ''This is because we specifically want to place humankind and the sea at the centre of our study. It has proved to be a winning formula and it fits perfectly into the kind of cultural proposal we intend to make''. So successful was the formula indeed, that visitor numbers in 2011 passed the 200,000 mark, making the Galata-Museo del Mare Migrazioni the leading museum of the Mediterranean and one of Europe's leading museums of the sea, with its permanent connections with those in Rotterdam, New York and Shanghai.
Ms Profumo continues: ''According to the Trivago classification, we have become one of the country's leading museums, even overtaking the Scuderie del Quirinale'' in Rome.
Director Pierangelo Campodonico and the Chair of Costa Edutainment, Giuseppe Costa, explain how the museum aims ''to offer, as interactively as possible, what the essence of sea-going means. How shipping and navigation serve our culture.
More generally, we are trying to offer a new approach to museums, with permanent collections''.
Thus, in the waters across from the museum a Museum the Nazario Sauro Undersea Museum has been set up. There have also been exhibitions on Migrations, which was visited by the Speaker of the Italian Parliament, Gianfranco Fini.
''There has been an intention to put the visitor in the limelight, and the results have justified this: 150,000 paying visitors is an excellent result. We have reached them because the visitor is more involved here. Today we can say to a tourist coming to Genoa that where there was once just the Aquarium, there is now also the Museum of the Sea''.
With its 1.7 million visitors in 2011 and its turnover of 24 million euros, the Aqarium is clearly the market leader. But numbers of people visiting the museum as well continue to rise.
''An interesting figure for us is also the increase in those coming back for another visit'' Mr Campodonico noted. (ANSAmed).