(ANSAmed) - PARMA, MARCH 30 - They have chosen the name 'Il
Verdiano' for Parma's first hard grana-type cheese to be
produced using vegetable rennet. The copyright was applied for
by Gisella Pizzin (from the Animal Health Department of Parma's
School of Veterinary Medicine)along with the University to which
it belongs. The cheese will be produced for the present in a
dairy unit in Soragna, a village in the Province of Parma. This
new technology opens new and significant market prospects for
the production of grana cheese. The product will be able to
access those world markets such as India or countries of
predominantly Muslim faith, whose ethical and religious
considerations rule out traditional grana cheese made with
rennet extracted from the stomach of a suckling calf.
As Doctor Afro Quarantelli, who runs the animal production department at Parma University explains: ''The creation of 'Verdiano' will enable this famed global product to be placed on global markets, giving traders and marketing experts as well as consumers the clear message that the Parmigiano-Reggiano cheese making area is moving with the times and meeting the justifiable requirements of innumerable consumers who would otherwise be among those enjoying the traditional product''.
To mark the presentation of the patent, the trademark that will go with the new product was also on show. (ANSAmed).
As Doctor Afro Quarantelli, who runs the animal production department at Parma University explains: ''The creation of 'Verdiano' will enable this famed global product to be placed on global markets, giving traders and marketing experts as well as consumers the clear message that the Parmigiano-Reggiano cheese making area is moving with the times and meeting the justifiable requirements of innumerable consumers who would otherwise be among those enjoying the traditional product''.
To mark the presentation of the patent, the trademark that will go with the new product was also on show. (ANSAmed).
