The event, in its eighth year, has been able to cut itself an always bigger spot among the events in the sector, quickly becoming one of the best in Italy after the famous Vinitaly in Verona. This year Vitigno Italia will take place once again between the medieval walls of Castel dell'Ovo, the fortress on the sea which has now for a month been at the centre of a huge pedestrian area wanted by the De Magistris council on the Neapolitan seafront. Mayor De Magistris said that ''this way the many visitors who come from all over Italy and abroad to take part in the fair, will also be able to appreciate this new aspect of the city, taking back home with them an image which contributes to the revival of Naples.'' The amount of people attending is very high considering there are 12,000 people expected at the castle which hosts 200 stands from producers all over Italy: this year the Neapolitan fair extends its gaze from the native vines to Italian wines and wine territories. Organiser Chicco Di Pasquale explains that ''we went from the native wines when nobody spoke of them and after eight years we have decided to showcase not only the native ones but also all those wines which are a strong expression of our land, Italy.'' The 2012 edition of Vitigno Italia is pointing very much towards exports which is on the rise for Italian wine: in the first semester of 2011, 11 million hectolitres were sold abroad with a +16% of two billion euros. Exports were on the increase were especially those guaranteed and the quality spumante, with a good performance also for reds and the ones with protected geographical indication. De Pasquale told ANSAmed that ''within this trend, Campania is growing faster than the other regions regarding export. Now we need to make an extra effort because on the emerging markets wines from Campania do not have a strong penetrative capacity, considering they are all wines from medium-small firms''.
Among the most awaited events are of course the tastings which this year will host for the first time the three main sommelier associations in Italy, the AIS, FISAR and Scuola Europea Sommelier. An effort put forward by the fair is also to keep an eye on eco-sustainability with a series of initiatives which begin this year and aim to make the event eco-friendly by 2014. (ANSAmed).