(ANSAmed) - NAPLES, MARCH 30 - Cruise company MSC has set its eyes on new routes in the Red Sea, Royal Caribbean arrives in Bari and Messina, Costa Crociere is focusing on Greece, Spain and trips to the Holy Land. These trends confirm that the Mediterranean remains one of the most important areas for the cruise sector. These facts became evident during the first day of the Mediterranean Tourism Expo (BMT), which was opened today in Naples and will stay open until Sunday evening. Important news was also that MSC, owned by Gianluigi Aponte, will start Red Sea cruises in November 2012, for the first time also to Sharm El Sheik. The event in Naples was also an opportunity to look at the performance of the cruise sector after what Leonardo Massa, country manager for Italy, called ''the September 11 of the cruise sector, because of the media pressure we have suffered,'' referring to the shipwreck of the Concordia. ''The data,'' Massa explained, ''show us that reservations dropped sharply in January and February, immediately after the accident, but that they are improving now. In March we recorded an increase in bookings from Italy, the country in which the decline had been most noticeable. So there has been no contraction of the market, people have only delayed their reservations. But Italians still like to go on a cruise: 55% of Italian holiday-makers,'' Massa continued, ''are ready to go on a cruise in the coming 12 months, and even 84% of the group of people who have already made a cruise in the past." Therefore MSC has decided to continue making investments. The company has announced the arrival of a new ship, Msc Preziosa, for 600 million euros. Other news comes from the Royal Caribbean Group, which opens new home-ports in Bari and Messina, from where the renovated Spendour of the Seas and Navigator of the Seas will sail during the whole summer season. Royal Carribean reports that the company's ships will call on 14 ports in the centre-south: Bari, Messina, Civitavecchia (the main Italian port for the company with 193 calls), Naples (93 calls), Sorrento (19), Capri (18), Catania (17), Salerno (16), Amalfi (15), Cagliari (4), Brindisi (4), Palermo (2), Porto Cervo (1) and Porto Empedocle (1), totalling 1.327.281 moved passengers. Costa Crociere is also present at the expo in Naples. The cruise company confirms that the south of Italy is ''the centre of the company's commercial development,'' as the group's management confirms. At the BMT, Costa presented new connections to Spain, the Balearic islands and Malta, as well as the ''Greek Islands and the Holy Land''. (ANSAmed).